Customer Success Operations Glossary
Customer Success Operations Terms Explained in Plain English
Welcome to the RevOps Glossary by RevScore™.
Revenue Operations brings together concepts from Sales, Marketing, Customer Success, CRM, Analytics, Business Intelligence, GTM Strategy, Automation, and Data Management.
This glossary explains the most important terms using clear, practical language—making Revenue Operations easier to understand whether you're just getting started or already working in the field.
Customer Success Operations
Customer Success
Customer Success focuses on helping customers achieve their desired outcomes while maximizing long-term value from a product or service.
Customer Health Score
A Customer Health Score estimates the strength of a customer relationship using engagement, adoption, support activity, and other key indicators.
Churn
Churn refers to customers or recurring revenue lost during a specific period.
Net Revenue Retention (NRR)
NRR measures how recurring revenue from existing customers changes over time after accounting for renewals, expansion, downgrades, and churn.
Customer Lifetime Value (CLV)
Customer Lifetime Value estimates the total revenue a customer is expected to generate throughout the relationship with a company.
Onboarding
Onboarding is the structured process of helping customers successfully adopt a product after purchase.
Learn the Language of Modern Revenue Operations
Master the concepts, terminology, and best practices that power today's highest-performing revenue teams—all explained in clear, practical language.
Revenue Operations is one of the fastest-growing business disciplines, but it's also one of the newest.
Because RevOps brings together multiple departments, professionals are often expected to understand terminology from sales, marketing, customer success, analytics, finance, automation, and technology.
Finding clear explanations isn't always easy.
That's why we created this glossary.
Whether you're preparing for a RevOps interview, implementing a CRM, working on GTM strategy, or simply learning the discipline, you'll find practical definitions you can actually use.