CRM & Data Glossary
CRM & Data Terms Explained in Plain English
Welcome to the RevOps Glossary by RevScore™.
Revenue Operations brings together concepts from Sales, Marketing, Customer Success, CRM, Analytics, Business Intelligence, GTM Strategy, Automation, and Data Management.
This glossary explains the most important terms using clear, practical language—making Revenue Operations easier to understand whether you're just getting started or already working in the field.
CRM & Data
Customer Relationship Management (CRM)
A CRM is the central system used to manage customer information, sales opportunities, and business relationships throughout the customer lifecycle.
Data Governance
Data Governance establishes the policies and standards that ensure business data remains accurate, secure, and consistent.
Data Quality
Data Quality measures the accuracy, completeness, consistency, and reliability of business data.
Single Source of Truth (SSOT)
A Single Source of Truth is the authoritative location where trusted business information is maintained.
API
An API (Application Programming Interface) enables different software applications to communicate and exchange data automatically.
Integration
An Integration connects multiple software platforms, allowing information to flow between systems without manual intervention.
Learn the Language of Modern Revenue Operations
Master the concepts, terminology, and best practices that power today's highest-performing revenue teams—all explained in clear, practical language.
Revenue Operations is one of the fastest-growing business disciplines, but it's also one of the newest.
Because RevOps brings together multiple departments, professionals are often expected to understand terminology from sales, marketing, customer success, analytics, finance, automation, and technology.
Finding clear explanations isn't always easy.
That's why we created this glossary.
Whether you're preparing for a RevOps interview, implementing a CRM, working on GTM strategy, or simply learning the discipline, you'll find practical definitions you can actually use.